Loading...
Loading...
Cognitive drift redirects 3-8% of capacity from innovation toward firefighting, from deep work toward interruptions, from planned features toward invisible support.
Like ocean currents affecting a cormorant's dive, drift is natural. The problem isn't the drift—it's that you can't see it.
This isn't a "your team" problem. It's an industry-wide pattern.
The "90% of businesses have this problem" claim is conservative. This is the norm, not the exception.
Check any that sound familiar:
If 3+ of these patterns sound familiar, you have cognitive drift. The only question is how much capacity it's consuming.
Calculate your hidden annual drift cost
Formula: Team Size × Average Salary × Drift Factor (3-8%)
| Team Size | Avg Salary | Drift (5%) | Hidden Annual Cost |
|---|---|---|---|
| 10-20 | $75,000 | 5% | $50K - $150K |
| 20-50 | $80,000 | 5% | $150K - $400K |
| 50-100 | $85,000 | 6% | $400K - $900K |
| 100-250 | $90,000 | 7% | $900K - $2M |
| 250+ | $95,000 | 8% | $2M+ |
*Based on research from Gallup, SHRM, and Forrester
Make drift visible so you can correct course before capacity loss becomes crisis
Discovery → Build → Deploy (Strategy + Technology)
Map cognitive drift patterns across your team
Deploy framework for continuous drift visibility
Continuous visibility and course correction
HEAT demonstrates the 6D Foraging methodology works—not just theory
Through 6D Foraging analysis across multiple organizations, we discovered cognitive drift affects 83% of teams and costs $8.9 trillion globally.
This isn't anecdotal—it's validated by Gallup, SHRM, and Forrester research.
Learn About 6D Foraging MethodologyHEAT is the productized framework we created after discovering this universal pattern. It's not generic software—it's a targeted solution for a specific discovered problem.
This is Strategy + Technology: Discover the problem → Build the solution → Deploy at scale.
Read Full HEAT DocumentationSchedule a 6D Discovery call. 30 minutes. We'll estimate your hidden cost and show you where the drift lives.